|
The Process
Do you want more bids for your property? Are you ready for your transaction?
The secret to selling in an “upside down economy” (more supply than demand) is to offer your property exactly opposite when the assumption that all prices will always move upward.
You can have a satisfying, exact date of sale by simply learning about upward negotiation instead using downward price adjustments.
Used by the savviest sellers to sell art, antiques, autos, and as you will see on our website, REAL ESTATE. Speed up your transaction by recruiting your markets “undivided attention”… thus creating a faster sale AND reduce your costs for the transaction! (See math below)
Auction marketing brings in a dynamic not found in “price and wait” selling. Price and wait worked very well when more demand was still in the market. Now the number of buyers is smaller and attracting their attention means your property should be “standing out of the crowd” and your market should sense “an urgency” to come purchase your real estate.
And their sense of urgency to purchase may coincide with your need for an accelerated sale.
In past economies like 18 months ago, sellers would price their real estate and it would more than likely sell soon enough as the market said to itself, “I better purchase at this price before someone else does”. Heck, a bidding war, an impromptu auction, might have even started back then.
In this economy, think 2009/2010, could a seller, yourself in fact, be calling the ‘wrong play”, yet, up to this point, it was the only play you knew?
Let’s factor in some unspoken psychology. In a buyer’s market, (providing you want to stay there as a seller), quoting a price infers that you are selling… but… who wants to be sold?
The big question should be “Are you allowing the market to buy?” The market has ample property up for their selection. Many buyers may see your price, then do their own research on the Internet and possibly think about offering you a 75% counter offer, but then they rarely do. You wonder, “Why don’t they at least show their interest?” Here are two (2) reasons why...
They know their counteroffer might not make you happy, even angry... but really
they just say, “the seller will come down, so I will wait”.
Lets’ change their motivation. Move your strategy from a “this is my (Seller) price—what’s your counteroffer” stalemate, to a bidding event. When any seller decides to have a bidding event, with the seller’s pre-selected terms of sale, the market reacts differently!!!
Bids (used in auctions) indicate a perceived sense of urgency, but more importantly, a bidding event draws in the greed and fear of the market, just like we saw a few years ago on those impromptu auctions previously mentioned. These greed and fear catalysts can move the market to you and in your timeframe. It is now easier “to bring the market to the property” than attempt “to take the property to the market”. The old method focused on the seller’s greed, but in 2009/2010, we focus on the market’s greed.
Keep in mind that buyers in this economy do not want to be sold, they want to buy. THAT IS THE SECRET!
Since all buyers want validation of opinion of doing the right thing, a bidding environment created only at an auction provides that “instant validation of opinion” that can move the price upward to its highest point… but it also gives the seller an audience of “ready, willing and able” buyers that only want to purchase the seller’s property. We call it forsaking all others.
Have you ever watched children not play with a toy and then when one child plays with the toy all the children want the same toy? “We are all wired to want what the other guy wants when the other guy wants it”…
Granger, Thagard has been creating auctions for the past 25 years and now in 2009/2010 have a NEW SELLER’S PACKAGE OFFER.
Here is what you get:
- Besides an exact date of sale (under contract in 30 days, closed in 30 more)
- A full-blown auction campaign for an entry fee, as low as $2,500 and a 2% seller out-of-pocket selling fee.
- All the closing costs are paid by the purchaser as a term of sale.
- A sale free of contingencies.
- You can even set minimum or reserve prices.
So, let’s do the math
If a listing agent sells a $300,000.00 property at 6%, that’s $18,000.00 out of your proceeds, right? And you are probably paying some closing costs too, right?
When BID FIRST-LIST LAST sells, your costs could be as low as the entry fee, used for promotion, and a 2% selling fee.
So, in that example, do you want to save $10,000?
And we will throw in... an exact date of sale.
Click here to watch the Guarded Secret video Jack mentioned in his first video.
Let’s talk today!
205-326-0833
Jack Granger jack@gtauctions.com
Bill Thagard bill@gtauctions.com
|
